Businesses or businesses are generally built to make a profit. But there are also businesses that are built with the main aim of empowerment. Call it BreadQ Kahuripan. By its founder, this bread manufacturer was created to advance education and skills for school-age children.
BreadQ Kahuripan is a business operating in the culinary sector, especially bread and pastry which was founded in January 2020. Even though it's only a young age, currently BreadQ Kahuripan already has 4 outlets with 40 resellers spread across Jabodetabek.
Starting from the concern of the founder -- Jauhar Khanafi -- in the world of education and skills, BreadQ was finally born. Why bread? "Because before establishing BreadQ Kahuripan, Mr.jauhar Khanafi already had experience in building a bakery business in the Semarang area," said Adam Mulia Kusuma, one of the people in charge of marketing at BreadQ.
"It is with this spirit of concern for education that Mr.jauhar dedicates his experience and abilities to dozens of students from all over Jabodetabek and even several areas outside Jabodetabek by becoming a student skills trainer at the Kahuripan Production House, in Telaga Kahuripan, Parung, Bogor," added Adam.
For BreadQ Kahuripan, bread is just one means of honing students' skills. Apart from bread, students are also educated in various other skills, such as agriculture and post-harvest production, sewing techniques, cooking, electrical installations, and business management. These students who are members of the Package B & C Nature School come from various backgrounds, including orphans and from poor families. That's why BreadQ Kahuripan comes with the motto "Present for Education".
Even though it is motivated by education and empowerment, BreadQ Kahuripan still prioritizes quality in each of its products. All bread, pastry and cake products are made from quality ingredients and will always maintain consistency, so as to produce premium products that can be enjoyed by all groups, but at very affordable prices. It's not surprising that BreadQ products are so popular. At the beginning of production alone, they were able to sell up to 3000 loaves of bread.
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Quality control is assisted by supervisors who are experienced in the bakery industry. This is done so that students' production can be sold on the market. In this way, students can experience for themselves how to compete in the business world. More importantly, all profits from sales of BreadQ Kahuripan are fully allocated to production development and students' educational needs.
For marketing, BreadQ Kahuripan opened outlets and branches in areas where there are lots of new housing, on the outskirts of Jakarta. Apart from that, they also collaborate with resellers and cart sellers throughout Jabodetabek. The marketing approach is also somewhat unfamiliar. Done more personally to customers, with the aim that customers understand the concept "By buying 1 slice of bread, you have contributed to education."
If you are interested, BreadQ Kahuripan can be found in South Tangerang, Pamulang, Depok and Bogor. Apart from outlets and resellers, BreadQ Kahuripan can also be found at GrabFood and GoFood.
Even though it grew during the pandemic crisis, unexpectedly BreadQ Kahuripan succeeded in making several product developments. Not only bread, BreadQ also produces pia cakes, cakes, cookies, pastries, as well as various contemporary donuts that are very appetizing. The price of bread only ranges from 3500 to 7000 rupiah.
As a business that already has many products and outlets, BreadQ Kahuripan certainly needs a system that can help record transactions and monitor them. "When we decided to help market our products through outlets, we realized that we needed a POS system so we could monitor sales and it was still affordable for us, both in terms of cost and usage. Previously we tried several applications, until we finally got Qasir, which best suited our conditions as we were starting out in marketing," said Adam.
Adam also added that apart from being easy to use, Qasir also has quite complete sales reports and summaries. In daily transaction activities, Qasir can also help keep records neater. Since its inception, BreadQ Kahuripan has been assisted by the Qasir team. Starting from education on application use, how to maximize features, to questions and complaints.
Even though they have achieved many achievements, BreadQ Kahuripan is not complacent. They still want to increase outlets and production scale so that more students can join. To entrepreneurs, Adam also advised not to stop trying. "The process is our goal, while the results are only the result. Continue to think positively. One more thing, team work will always be better than alone," added Adam.
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